Cotton is the most used resource for making clothes, and despite it being a natural fiber, it is one of the dirtiest crops when it is grown conventionally. It is no secret that the fashion industry is among the most polluting industries and right from the outset, we have made it clear that we want it to be a high priority for us, to make a more sustainable production and do our best to leave as few footprints behind us as possible. The first steps in this process, have been to create products of high quality that lasts longer.
Fundamentally, we believe that the best thing you can do to protect the environment, is to create products that are durable and build for wear. Fashion is changeable, but we believe it is possible to make timeless designs that won’t go out of fashion and we are strong opponents of the fast-fashion retailers that makes products, that only are meant to be worn a few times.
The next step for us, has naturally been to look at the materials we use and see if we can make improvements in this area. We have now found a vendor, that can provide us with organic cotton that is both certified organic and lives up to our quality standards for the fabrics we work with.
Organic cotton is farmed in a way that leaves out the usual mix of synthetic pesticides, defoliants, fertilisers and herbicides. It also uses much less water than convetionally cotton. Another important point, is that it will be much better for you and your body. No chemical residues will be giving you irritated skin, rashes and all the other harmfull effects of getting in close with bad chemicals.
So we are happy to announce, that all the cotton we will be using going forward, will be organic.
If you want to know more about why buying organic cotton is a good thing, check out this article from the Huffington Post (Click Here). Organic fashion is simply the better choice.