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THY INTERVIEWS: THY MUSIC COLLECTIVE | ELSK® (ENG)

Despite the remote location and sparse population, Thy flourishes with creative minds and projects. A great example of this comes from the music scene, where Thy has fostered some of the best talents in the country in the past years.

We hooked up with Andreas Campbell, one of the masterminds behind the project Thy Music Collective, to get his view on the creative scene in Thy and to learn more about Thy Music Collective.

Hi Andreas, can you tell us a bit about what Thy Music Collective is and what the ambition with the project is?

Hi ELSK! First and foremost, Thy Music Collective is a group of young, talented musicians and bands from Thy that wish to draw on the experience from one another. Some have released records, been touring abroad, had airplay on major radio stations a.s.o. while others are about to take their first steps onto the stage.
 Secondly, the collective is an external platform branding and promoting the music scene and the already established bands. 
The project has a lot of different purposes. We wish to help each other and create a network where we can make use of all the talent that has emerged from the scene over the past 10 years. Also, we want to set an example that can inspire other outskirts areas of Denmark to make use of their talent and establish a culture of their own. And last but not least, we have tons of good music up here and we want to spread the tunes to the rest of the world!

 

How did it all start?

It was Esben, our beloved chairman and founder, who came up with the idea. Most of the local bands knew each other quite well, some bands even toured together, and Esben thought that it would be a brilliant idea to strengthen the relationship between the bands and maybe reach out to some of the younger people playing music as well. He thought that bringing all the musicians together in a group and slapping a name and a brand on it would create a sense of unity and ownership between the bands. He pitched the idea to the musicians and we held a founding assembly late last year – and the rest is history, as they say.

 

With so many bands and people involved, how do you manage to stay in touch and how do you think the project will work in the future? As you live in different places now and many of the bands involved get more and more success, it must be a challenge to keep everyone in the loop about what is going on and working on projects together?

I believe we have a strong sense of unity and a genuine respect and care towards each other, which makes it the most natural thing in the world to stay in touch. The guys who live in Copenhagen still feel like “Thyboer,” and the ones still at home in Thy love to get out and about and spread the word. With regards to the growing success of the bands, we’ve always said that the individual project is more important than the collective. It should always be the band before the collective and no one is forced to take part – but luckily everyone is really supportive and there haven’t been any issues yet with bands being too successful or overshadowing the collective. An important tool in our day-to-day communication is our internal Facebook-group. All members of the collective share a lot of different stuff, more or less relevant to the group, and there’s always a positive and helpful vibe in the forum.

 

How do you guys use the group and how do you think the bands involved in Thy Music Collective can benefit?

We use it for both practical and organizational purposes. If a band needs someone to play the violin on their new record, they’ll post in the group and ask if anyone plays or knows someone who plays the violin. If a band needs a tour bus for the weekend, they’ll ask which ones are the cheapest, which funds to apply for and so on. We also post important information regarding the collective in the group and use it as a forum for various things. Sometimes people post a funny YouTube-video or vine-compilation – and that’s fine and good for morale too!

 

What is the biggest challenge you have faced in starting this project?

The whole process of organizing a community and mobilizing the members of the Collective is of course a huge task. There’s a lot of people to round up and a lot of things to do, but as I talked about earlier, there’s been a lot of goodwill from everyone involved, so things have been running pretty smoothly.

Then, of course, there are all the formalities related to being an organization. Being officially recognized by the council, budgeting, press materials and all the things that involve a lot of hard and time-consuming work. But it’s been a pleasure so far, and we like to see it as a chance to educate ourselves in all sorts of directions.

 

Why do you think, an area like Thy can manage to foster so many great bands and talents?

The isolation plays a big part, I think. The raw and naked nature combined with the slow tempo we have up here makes room for a lot of poetic creativity. There’s a constant flow of new talent and youth culture around the local youth organization URT, and I think that place has given us all a lot of common ground to build friendships, bands and projects like this one. Another thing that’s often been pointed out is the melancholy that seems to shine through almost all of the music that comes out of Thy, in spite of differences genre-wise. There must be something in the air that inspires artists in a certain way. Maybe it’s just the whole mentality of the area, and the people who live here, which leaves its mark.

 

What is the best thing about Thy? And having moved away from Thy now, what do you then miss the most?

Aside from the things mentioned above, Nature is a big part of coming from Thy. I miss going for a walk by the beach and all the (more or less) untouched nature surrounding us. The slow tempo and the feeling that there isn’t a problem that can’t wait ‘till tomorrow. In Copenhagen everything happens so fast, and if a day goes by and you didn’t get anything done, you start to feel like you’re behind on your schedule. Copenhagen has it upsides.

 

What do you think is needed, to make sure the music-scene in Thy keeps evolving and growing?

I think role models are important. I remember, when I was about 14 or 15 years old, Artificial Brothers were just about to break through with their first songs. They played the local Alive Festival, where I remember thinking: “I want to do that too!” So about 3 years later I sat behind the drums twice on the main stage with two different bands, and it was a dream that came true. This is also one of the reasons that the collective was created in the first place – to motivate youngsters and show them that if you work hard enough, you can achieve what you want, as big a cliché as it may be. Anyone with the slightest interest in writing music can join the collective and ask for input and advice. It’s our hope that we can spur a whole new generation of musicians that can achieve even greater things – as well as using each other to go as far as possible.

 

You can learn more about Thy Music Collective, by visiting their website.