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1407 | ELSK® LE COQ AMERICA EMB MEN’S SWATSHIRT | DARK GREEN

1.400,00 DKK (inkl. moms)

100% Organic Cotton
Designed in Denmark –  Embroidered in Portugal

Code EAN: SKU: 1407 Categories: , ,
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GIFT WRAPPING

Le Coq

This motive is a tribute to a local entrepreneur: Hans “America” Thomsen. He was a huge character, lots of strange ideas – and a lot of drive. When Mr. Thomsen set his mind to something, he tried until he succeeded. Giving up was not an option in his state of mind. He was the first to import and introduce the “hula-hoop” ring in Denmark. Beside that, he started a company under the name AMERICA: a company selling equipment for bird keepers which still exists and is now run by his grandson.  The rooster (Le Coq) is quite symbolic, and the story behind it is an example of his determination. Back in the late 60’s, he was with his family on holidays in France, where they stayed in a small hotel for a couple of days. The very first thing Hans noticed at reception before they even checked in was a huge porcelain Le Coq statue! He wanted it! – But it was not for sale, it has been in the family that owned the hotel for generations… Every day, he was passing by the reception, and was asking if they would let him buy it. The answer was always: ” NO! ” Holidays came to an end. The Thomsen family checked out, the car was packed, the kids in the backseat… they where ready to go back home to Denmark. Almost… Mr. Thomsen looked at his wife and said: “I’ll be right back…” – a few minutes later, he came back with the 70cm porcelaine rooster under his arm, put it on the back seat with the kids, and sat down in the driver seat: “… well, everything comes down to the right price”. The family never found out how much he paid for it, but they believed it was most likely an unreasonable amount. Yet, the story is not about money – this is a tale about determination and perseverance. The statue stood proudly on his desk, till his son took over the company. The coq is still “on display”, guarding the safe deposit box in their office in Thisted. It became quite symbolic for them. If you really want something, keep asking for it, do not take “no” for an answer – if it’s really important to you… ask again, try again, never give up.

 

 

 

 

 

 

 

 

 

 


 

Organic Cotton (natural fiber)
The reason we use organic cotton instead of conventional cotton is quite simple; It’s better for you and for the planet. Of course, the farming and process requires more knowledge and observation, and is far more expensive and complicated than the production of conventional cotton, but opposite conventional cotton that uses roughly 7% of the world’s pesticides and 16% of the world’s insecticides, organic cotton uses none!

Pros:

  • 71% less water is used in the production compared to conventional cotton
  • No toxic chemicals used on the field where the cotton grows
  • The cotton farmers aren’t exposed to any kind of chemicals
  • It’s better for the planet and for you

Cons:

  • It’s more expensive compared to production of conventional cotton
  • It still needs a lot of water to grow the cotton

Økologisk bomuld (naturlig fiber)

Årsagen til, at vi bruger økologisk bomuld i stedet for konventionel bomuld, er ret simpelt; Det er bedre for dig og for planeten. Selvfølgelig kræver landbruget og processen mere viden og observation og er langt dyrere og mere kompliceret end produktionen af ​​konventionel bomuld, men modsat konventionel bomuld, der bruger ca. 7% af verdens pesticider og 16% af verdens insektmidler, bruger økologisk bomuld ingen!

Fordele:

  • 71% mindre vand anvendes i produktionen sammenlignet med konventionel bomuld
  • Ingen giftige kemikalier anvendes på det område hvor bomulden vokser
  • Bomuldsbønderne udsættes ikke for nogen form for kemikalier
  • Det er bedre for planeten og for dig

Ulemper:

  • Det er dyrere i forhold til produktionen af konventionel bomuld
  • Der bliver stadig brugt meget vand for at dyrke økologisk bomuld
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