Making a choice is always difficult. Everybody wants to make the right one for themselves but also for each other, because we are all in this together. And while figuring out what exactly that is, we sometimes can get a little overwhelmed with all the (oftentimes contradicting) information that is out there. So we at ELSK thought we would make a little guide for you and introduce the fabrics we use up close.
Some might say ‘It’s organic- that’s a no-brainer’ and while that is a great way to see it, it’s also interesting to take a more detailed look at the pros and cons of organic and conventional cotton. When talking about these two it becomes clear that this is not a simple black and white issue. While organic cotton is great at eliminating GMO seeds and synthetic chemicals, such as pesticides and fertilizers it does have the downside of bringing in a smaller yield than conventional cotton. Thus, it needs more land to produce the same amount of product and more water. An organic T-Shirt uses 2500 liters of water in its production cycle, while a conventional one uses less than half of that (1098 l). However, not all water is the same. Most of organically grown cotton is rain fed. And since it doesn’t use chemicals the water remains a lot cleaner than in the conventional process, making it more sustainable .
You see- it’s a constant back and forth between yes and no, pro and con, better and worse. So I’m sorry to say it is still up to you, the consumer, to make the choice. However, one thing to take away from this for sure is that no matter which kind of cotton you choose, it leaves a massive dent in the world’s water supply. So choose long lasting clothes over fast fashion and the next time you wear a cotton shirt or pair of pants, appreciate all the work and resources that went into manufacturing it. It is so easy to forget those numbers, because they do seem too unreal to be true.
Also, we at ELSK have taken the debate of what kind of cotton to use one step further that will surely cheer up those in doubt. Because what is better than a resource consciously produced product? That’s right, a recycled one!
We recommend that you wash your organic cotton clothes at 30° in order to avoid any shrinking. Also it’s always a good idea to turn your clothes inside out, especially when they have a print. Wash with similar colors and avoid tumble drying it. In general we prefer to air dry our clothes because it saves so much energy.
- no GMO seeds
- no synthetic chemicals
- 80% rain fed
- water used is not polluted
- smaller yield
- more land needed
- more water used
What can be even better for the environment than Organic Cotton? The answer is Recycled Cotton! Though organic cotton is far more sustainable than conventional cotton, it still needs lots of water and land to grow the cotton. By re-using materials, the environmental footprint can be dramatically lowered than when you are using new materials. The challenge is to find the right fabrics and most importantly, make sure our quality standards are met. We are committed to increase our use of recycled cotton and we are working closely with our suppliers to find the right fabrics. Our first garments of recycled cotton were made in the autumn of 2017. One important step we have taken, is to take polyester out of all our garments. That makes it significantly easier to re-cycle our own products since garments made with a mix of polyester are. One challenge with garments made with a mix of polyester and other fabrics is that they are more difficult and often even impossible to recycle.